Google has bought the streaming service Songza and thus strengthened its digital music division. The music app provides suitable songs for different situations – whether for showering or jogging.
Google strengthens its music business by purchasing Songza, a streaming service that compiles songs for different situations. For example, Songza app users can choose between “music to sing in the shower”, driving a car or jogging. Such song lists are compiled by Songza employees, while the software behind the service can also adapt to users’ musical tastes.
When the deal was announced on Tuesday, Google did not quote a purchase price. The “New York Post” had reported at the beginning of June that there were 15 million dollars under discussion. In the music journal “Billboard” it was now said that the amount was “considerably higher” in the end. Songza is only available in North America.
The free and advertising-financed service will continue to operate unchanged for the time being, Google explained. Over time, they will look for ways in which the music platform Google Play Music could benefit from Songza.
The acquisition confirms the trend to complement online music offerings with human-maintained playlists. Apple recently purchased the streaming music service Beats, which follows a similar concept.